Communicating with your customers or target audience and how your brand, product or reputation is viewed is vital to its overall success.
Whether it is choosing a stand-out promotion, offer or price to attract more customers, create an advertising campaign or conduct consumer behaviour and analytical research, marketers and marketing play a vital role in any business.
Without marketing and its associated channels and platforms, customers wouldn’t be able to interact with a business and a business wouldn’t be able to stand out from the competition.
Having the requisite technical skills and knowledge will enable you to undertake all kinds of marketing activities, either for a future employer or your own business or event, such as developing and producing social media content to promote a service or event, utilising photography and image manipulation skills, and in some cases video production, editing, graphics and visual effects.
